Category: Marketing

One of the most useful and probably underrated technological innovations are air-conditioning systems. Most homes, offices, and public spaces usually have one form of air conditioning or the other. However not many people appreciate them until the sun is shining and the weather it is hitting the mid to high 30s.

Over the years, there have been different kinds of cooling systems used for different purposes. It is, therefore, important to understand your individual needs and preferences to make sure you choose the right system for you. So, let’s take a closer look at two major air conditioner types – split system and ducted air.

Split System Air Conditioning

Just as the name suggests, the split system air conditioner has two different parts, which are the condenser and the head unit. With this system, the head unit is installed indoors and is usually affixed to a wall or, it is a standing unit. The condenser is then located outside on the other side of the wall. Essentially “splitting” the system in two.

Why You Want a Split System

Split system air conditioning is great for a lot of people because it’s a lot more affordable than the ducted air option. Apart from their affordability, they are also perfect for single rooms or apartments providing both heating and cooling options. For smaller areas they are not very large and are also very easy and cheap to install. Trying to install duct air conditioners in some buildings can be next to impossible, but it is usually easy to install a split system in most living spaces.

Disadvantages

A split system can limit the aesthetic appeal of any building as both the outdoor and indoor units are visible. Also, each split unit can only really cool the specific room it’s installed in and will have a very limited effect on other areas.

Ducted Air Conditioning

A ducted air conditioning system uses air ducts to cool the entire building where it is installed. It’s an effective method of cooling because, usually, the system is installed and hidden away in the ceilings and it cools each room from above. You can use the ducted air system with as many vents as you have – only the vents are visible.

Why You Want a Ducted Air System

This type of air conditioning is a lot more effective than the split system as it can be installed to cool an entire building. It is also centrally controlled, which helps you keep an optimum and uniform temperature around all the rooms where the vents are used.

Also, as it is centrally controlled, you could install a ducted system in such a way that you have the option to turn the system on or off from different rooms, whenever you would like. Furthermore, some of them can be installed to be heating systems during the winter.

Disadvantages

A ducted system is very expensive when you consider the cost of purchase and installation. It could also be difficult to install because there needs to be enough space for the ducting. This already means that it may not even be an option at all for some buildings. Also, with a ducted system most controllers are usually installed into a wall allowing a lot less flexibility with controller choice.

The Best Option

Choosing the right one really depends on the building and what rooms you are looking to heat/cool. Keep all this information in mind when examining the advantages and disadvantages of each to make sure you pick the right system to fit your home, your preferences and your budget.

Every business owner, especially those who are just starting up, needs to make sure that everything they need to effectively run their business is setup. While some of these areas are negotiable and don’t have to be acquired immediately, other areas are compulsory from day one. Some examples of compulsory areas are general office equipment (furniture, stationary etc.) as well as the business’s required technology setups.

Technology can encompass a variety of different entities, ranging from computer systems to more complex CRM systems. But one of the most important items for any business is a proper telephone system. Which is why the majority opt for the best option of acquiring a PBX phone system.

If you’re unfamiliar about the PBX phone system, here are a few points to get you started:

What is a PBX Phone System?

PBX stands for Private Branch Exchange. This type of phone service has quite a few functions that make it suitable for businesses. PBX phone systems have a network that lets you handle a large number of phones simultaneously. You can easily switch between calls from different phones within the network, regardless of whether the phones are within a particular location or if they are external phone lines connected to the system. Apart from regular phone calls, a PBX system can also accommodate other types of phone services, including internet calling using Voice over Internet Protocol (VoIP).

Components of a PBX Phone System

The main components of this type of system are the phones that are connected, a telephone trunk for the connection and a computer (or group of computers) that seamlessly handle all the switching between the phone lines in the system. In some cases, based on personal preference, you can choose to add a manual switchboard. However, this is optional, as your system can run properly with or without it.

Ways a PBX System Can Help your Business

The level of ease, accessibility, and functionality offered by a PBX phone system can be an important advantage for your business. Not only does this system allow for smooth communication, but it will also easily allow everyone on the network to communicate with one another, which can be very handy especially when an emergency situation that needs urgent attention arises.

The PBX system also allows users to stay connected, whether they are using their mobile phones or laptops, meaning that employees who are on the road can still stay plugged in to all calls coming in. This can be highly beneficial for businesses with employees who are constantly on the move in and out of the office, as they can still be connected to the PBX system and enjoy the seamless communication process offered by this system.

What is most advantageous about the PBX phone system is that even with its vast capabilities, it is still the most reasonable and cost-effective option for businesses. If your business is heavily reliant on telephone calls, don’t settle for unreliable, find out more about how you can acquire a PBX system today.

Seeking for the copywriter who can write the best and incredible content for your work, then you can rely on the Refresh Marketing. This company provides the content which is in good quality and also fulfills the needs of the business requirements. Hiring expert copywriter is easy, but knowing the best copywriting services pricing is difficult. In this case, the Refresh Marketing comes in the play where you can hire the copywriter for writing the content you want for your business for promotion. The good quality of content helps in promoting the business and also attracts the customers and desired audience towards the business organization. This company works with every industry whether it is a big brand company, small business, and start-ups business. For the best content for your business, you can rely on the platform of Refresh Marketing and makes your business ahead of your business competitors.

• More time: The best reason for hiring the professional copywriter for your work is that you will get the extra time for you to complete the other and important task for you. Creating great and perfect content for your business marketing require a lot of time. This is the reason you must hire the professional copywriter for your work to save your time and also get the fresh and incredible article for your business strategy or promotions. It is great for both business and for you who are easy helps you in creating the best technique for business strategy.
• Knows the service: At the time of hiring the professional copywriter it helps you in giving the fresh and best articles for your business, but they will work according to keep in mind about capturing the service of your business which is the best way to take the lead from your business competitors. The copywriter tries to learn more and more new things from the different industries to make their content quality better for the future. The copywriter is a good investment for your business, because when they write content about your services while targeting the business audience.
• Grammar issue: In the modern world there are many people who are not good at grammar, punctuation, and spelling. This is the reason why people prefer to hire a professional copywriter for their work. From the Refresh Marketing, you can hire the best and top Copywriting Service in Melbourne which fits in your suitable business market and gives you the fresh content about your business service.
• Content Variation: Writing the content is not an easy task. The good copywriter will know how important the content variation is good for incredible and unique content articles. The professional copywriter knows that the content they are given to the clients must be in the different lengths which help them to submit the content according to their choice. Content marketing is taking over many other marketing activities. It helps the business to grow and also attract the target audience towards the business.

You might hear about the potential of social media as a way to help multiply your business’ revenues, far more than what you have spent throughout your digital marketing campaign. A few years ago, you might hear about businesses seeing big returns, 100,200 or even a thousand percent.

Even today, a lot of digital marketers will tell you it is one of the highest Return on Investment digital marketing methods available in the market because of the non-existent and low-cost barriers to entry. The social media marketing world has become more commercial-saturated and competitive.

Organic search is declining hastily. It means that some truths need to accept when it comes to digital and social media marketing.

Based on studies, social media is not just for techy influencers, but it is also for businesses that are looking for a way to boost their sales and digital presence. Read more about it at https://vaynermediaaugusta.com.

Not all digital marketers see a positive Return on Investment

Even though at least 77% of digital and social media marketers are using one or more social media channel to market and promote their business, only 49% of business owners claim to see a Return on Investment. There are reasons for the discrepancy – a lot of it is accounted for in the next points.

It takes a lot of effort and time to have a successful business

Social media marketing is not something you can turn on and expect to see an increase in your business’ revenue and conversions. It takes a lot of effort and time to build a successful and effective social media marketing campaign.

You need to have an in-depth understanding of your consumers or your target market, you need to be more active, as well as carefully craft your time and messaging of your contents adeptly, for days, months, sometimes for years, before you can experience the return of your investment.

There’s a big chance that you will not break even your first few months, because it will take a lot of time to generate a notable following and you will make a lot of errors when you are starting with your social media and digital campaign.

The meaning of ROI or Return on Investment may differ

Let’s say one of your friends who owns a business tells you they see a 200% Return on Investment in their business. That is very impressive, but you need to ask, “Where is the ROI coming from?” “Are they measuring their returns based on the number of traffic they are getting from social media sites?” “Based on their sales increase that may or may not come from social media channels directly?”

To make this more complicated, “Are your friends computing the cost accurately, including the time of your full-time employees working on your digital marketing campaign?” In most cases, Return on Investment is a self-reported measurement, so it is hard to know you are getting an accurate reading.

Social media Return on Investment or ROI depends on other digital marketing channels

In most cases, the influence of the social media campaign will largely depend on the strength of the effort in other social media channels. For example, let us say you have more than one company that is doing the same thing, let’s say Company A, and Company B.

Company A launches a campaign in social media and starts paying $100 per week for traditional advertising, and starts establishing a client base. After two or three months, Company A made a little progress and beginning to break even on its social media campaign spending. In the meantime, Company B is thriving in its customer base, so they decided that they need to start a social media campaign and establish their digital presence.

By the end of the month, both Company A and Company B have more than 1,000 followers on Facebook, Twitter, or Instagram. At this point, Company A has spent more than a thousand dollars on advertising, but Company B has only invested less than $200, yet their posts are getting the same amount of social media reach.

This example shows how digital numbers can become an essential part of brands with considerable advertising money to spend on marketing efforts or companies with an already-existing social media audience.

A positive Return on Investment is getting harder to earn

An excellent and useful social media marketing campaign Return on Investment is much harder to earn in today than a few years ago, because of the overall decline in the organic search reach of the brands achieved on social media platforms.

Social media applications have decreased the amount of visibility a company or an organization page can get without spending a lot of money, it also ensures the mainstream visitors less commercial experience when surfing or browsing the news feed of their Facebook, Twitter, or Instagram account, and drive more necessity for paid ads.

At some point in the future, the advertisement may be necessary for businesses to be seen on all social media platforms. These ads can yield a good Return on Investment in their own right, but they are inherently expensive compared to organic marketing campaigns.

Some businesses are naturally better at using social media marketing than others

I think it is a little bit foolish to say that some businesses or industries can’t do a successful social media campaign. A lot of companies have the potential to see a positive Return on Investment using digital marketing. But some sectors will have an easier time doing marketing than others.

Companies with strong, interesting and visual content, topics or those that are marketed to a demographic that uses social media will always outperform industries or businesses with scanty demographics.To know more about social media advertising, click here.

Growth will require some luck

One quality, viral content can scale your social media reputation from amateur to professional, but the science behind viral contents are reasonably limited. Even if you have the right methods, you still need the element of luck to your success.

Your competitor’s contents or post might see, more shares than yours because it was timed differently, or maybe their posts or contents happened to hit the right target market. If you want your business to be successful, you need to set an achievable goal and realistic expectations. It means you need to have a better understanding of the potential and nature of your methods before you decide to jump in.

There is no doubt that you will have put lots of blood, sweat and tears into your food or drink product, so you will want to make sure that you do everything you can to get it flying of the shelves.  The product labels that you use are an important factor when it comes to this, so we thought we would give you some key advice when it comes to how to design an effective label for your food or drink product.

Think about What you Want your Product to Say

When creating the label for your food or drink product, you need to think about what you want it to say about your product.  You won’t be the physical salesperson all the time, so you need the label to do that for you. You need to think about the type of product it is, and who your target market is.  You also need to take into account the product itself. What does it taste like? What’s in it? All of this info should be on your label.

Is the Style In-keeping with the Product Message?

You need to make sure that the font, imagery and illustrations you choose are also in-keeping with your demographic.  If you have a kids’ food product, you may want to think carefully about how the design will appeal to children as well as adults.  If it’s an alcohol product – then you need to make sure that the design appeals to an adult market. This is key in getting your product picked up and understood.

Take Great Care when Creating the Content for the Label

Content can be severely underestimated, but it is key in creating a great product label.  It’s your way of communicating what your USP is and selling it the way you want to. What’s essential when creating the content is that you need to bear the word count in mind.  You need to make sure that your message is clear and concise. You might want to hire an experienced copywriter to help you with this task to make sure that you get it just right.

Choosing High Quality Printing Options

When arranging for your product labels to be printed, you need to make sure that you choose the correct options.  You might want to do some research into label printing companies to ensure they have the highest standard of labelling machinery to produce the best product.  All of this goes a long way to creating a good first impression of your food or drink product which you of course want to be a lasting one.

If you are in the world of selling food or drink products, there is a lot more to product labels than you may have first thought.  If you read our handy tips – this could go a long way in improving the overall sales of your product once they hit the stores.

Image: Pixabay

Before you decide to work with a video content production team, it is vital that you ask yourself some important questions. Creating a business video is an excellent way of advertising your brand and it should be one of your main projects when designing a marketing strategy. There are numerous things to discuss with your production team before you begin a project, here are some questions to ask yourself.

Who is your target audience?

One of the first things you should consider is your target audience, who will be looking at your video? What is your target demographic? How old is the audience? All of these things must be considered before you begin any project. Once you know the answer to these questions, you’ll find it a lot easier to communicate with a production team, they’ll understand your goals and objectives which helps them to create content which perfectly suits your needs.

For example, if you are working with a film production company in the UAE and you’d like them to produce a video based around men’s sportswear, this helps them to choose music, visual effects and other features that appeal to your target audience. Knowing your target audience is imperative to the success of your video, it acts as a starting point, allowing you to create content based on this specific theme.

How do you want your audience to react?

A marketing video should connect with its audience, they should be touched or moved to some degree when they’ve finished watching the film. Do you want the production to strike an emotional chord, or would you prefer if it had them opening their email accounts trying to get in touch with your business? If the film is being used as viral content, you may want your target audience to view the video and immediately click on the buy now button when it finishes. Appealing to your audience in a specific way makes it easier to predict the outcome, this means you can produce a film that does what it is intended to do.

Do you know your budget?

Before you run off to hire a production team, you must know your budget. There is no point agreeing to all sorts of fanciful visual effects and film locations if you don’t have enough money to cover all the costs. You may want a tropical island setting followed by incredible underwater shots, but if you can’t afford it you’ll have to settle for something else. On the other hand, you can make more of your budget by producing a short, on-site film, which gets your message across to your customers without breaking the bank.

There are numerous questions you must consider before communicating with a film production team, once you’ve an idea in your head and you’ve established your main goals, you’ll find it a lot easier to create something to be proud of. Taking important steps prior to hiring a production company will save your valuable time and money, it will also limit misunderstandings.

 

In the very large world of marketing, brand awareness is a means of finding out how many people in a target demographic market are aware that such a brand exists. In the majority of cases, it is normally expressed as a percentage of the demographic of interest.

• A Company will work diligently to help the promotion of a brand’s awareness, especially when it’s a case of them making any kind of products that have to compete with numerous other similar product types.

By having an unforgettable brand design and a name that stands out from the rest, a company can help to further increase the chances that consumers will then go on to purchase its products when they are presented with a choice between the more known brand and the lesser known or unknown brands.

Brand Recall

There are two techniques of brand awareness, with the first one being brand recall, which applies to seeing whether or not people can put a name to a brand or are slightly with it. Brand recall can be determined by two different methods.

People may be asked to name any brands they associate with a specific product or idea or they can be prompted with particular brands and then asked if they are familiar with them.

• A marketing researcher might ask, for instance, for a list of fizzy drinks, or ask a subject if the brand “Dr Peppers” is familiar.

Brand Recognition

The second technique is known as brand recognition, and is the other factor to understanding brand awareness. Recognition concerns how well people link a certain brand with certain products, ideas, taglines, and other attributes.

Consumers out there may be aware of a brand name, but that’s it and nothing else, which means that the product does indeed have poor brand recognition. Whereas on the other side of the coin, those folks who associate a characteristic such as “shoes,” “lingerie,” “watches,” or a company tagline with a product are clearly displaying brand recognition. They have become familiar with both the brand itself and its associated products with it.

Viewing Both Sides

When a company studies brand awareness, they examine both the positive and the negative awareness of the brand.

• In such a case, even bad publicity is still publicity, and should people still have a negative opinion about a brand, they remain aware of it.

Comprehending any negative perceptions of a product can also then allow for a company to address those same perceptions with cleverly organised and targeted marketing campaigns and other processes.

• These types of campaigns can eventually change people’s opinions and thus end up promoting a positive brand recognition.

Ramping it up

Companies try to ramp up brand awareness with many marketing practices, including everything from the sponsorship of sports teams to running print related campaigns in various publications which are then read by the target demographic.