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3 Important Digital Marketing Roles in a Dedicated Marketing Team

Are you considering your options for your career?

Maybe you’ve just graduated college or you’re looking for a career change. Either way, there can be no better time than to get a job in digital marketing roles as the world moves into the digital arena because of the coronavirus crisis.

The world has never needed people with digital marketing skills more than they do today. So what kind of jobs can you expect to be doing if you decide digital marketing is for you?

Here’s everything you need to know.

1. SEO Writer

You might not think that a writer specializing in search engine optimization is a job involving marketing. In fact, they can be an instrumental part of any marketing team. An SEO copywriter is versed in marketing and writing.

They will understand SEO algorithms and how to interpret analytics to understand what keywords and topics will make your copy fly to the top of Google’s rankings. But at the same time, they will know what makes good writing.

The two work in tandem since, without sparkling copy, your material cannot hope to get to the top of Google’s rankings.

Some agencies hire SEO writers but also companies that employ SEO writers directly. On top of this, there is a multitude of companies that hire freelance writers.

2. Graphic Designer

Graphic designers are another useful job like a copywriter that is instrumental for a business’s success. Without a series of sparkling online graphics to grip the audience, there can be no path for a product to succeed. They will report directly to an executive or a manager.

It’s starting not just with a great product but also a great product that you can sell. There are many great graphic design roles within a company: from traditional and digital publishers who are going to need book covers to banners that appear on different websites.

Even banks, one of the most conservative institutions, need user experience designers to help them to reinvent their products and services for the modern age.

3. UX Designer

A UX Designer specializes in user design and the users’ journey; how they navigate the site from when they first click on the page to when they leave.

They don’t just think about whether something looks good, they also consider if the user is getting the most value of it and whether their journey around the website is most likely to help them answer their questions and ultimately make a purchase.

As a UX designer, you will learn so many digital marketing facts that influence how you design websites and graphics.

There Are So Many Great Digital Marketing Roles Out There

The COVID crisis has offered a unique opportunity for writers and marketers to get the jobs that they want as more and businesses go online and change their output.

You can become an SEO writer or a UX designer, helping to create and craft great user journeys for consumers.

The great thing about all these jobs is that they are flexible. There are lots of people who can carve out roles for themselves as freelancers or employees of a corporation who work remotely.

If you are interested in learning more about digital marketing roles, be sure to check out the rest of our site.

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