The Common Types of Digital Marketing: A Basic Guide


It’s unlikely that when Facebook was founded in 2004 in Cambridge, anyone knew how huge it would become. Now Facebook is one of the most important social media networks on the planet and makes a huge impact on a company’s digital marketing.

Today, many forms of traditional marketing are still effective. However, you need a strong marketing mix that includes digital marketing outreach.

What are the types of digital marketing? How can you create an effective online presence? Let’s take a look.

Search Engine Optimization (SEO)

No one can answer the question, “What is digital marketing?” without mentioning SEO. Search engine optimization is the process of setting up your website and building your company’s online reputation so that you rank well in search results, primarily on Google.

When you work with SEO, you focus on specific keywords and create highly relevant content that will appeal to your audience. You also work on winning inbound links, building a strong set of online reviews, and more.

SEO is a long-term strategy, so it’s helpful to combine it with different types of digital marketing. It’s also very challenging and detailed, so you might choose to work with a digital agency for help.

Social Media

As we mentioned, Facebook and social media are a significant part of digital marketing. Around 70% of Americans are active on social media, and it’s a great place to get your marketing messages seen.

Social media is an engagement-based form of communication, rather than a broadcast platform where you interrupt people with your message. You’ll do far better if you focus on identifying and engaging your target audience with questions, quizzes, and conversation.

Don’t forget to include calls-to-action (CTAs), though. Likes and comments don’t mean much if they don’t lead to sales!

Email Marketing

When talking about digital marketing, you can’t overlook email outreach. It’s true that the email inbox has gotten cluttered, but of the digital marketing types, this is the only one that connects one-on-one.

The key to successful email marketing is to segment your audience and deliver highly relevant, timely, and personalized messages. Like social media, you need to engage as much as sell — maybe more!

When your emails are fun, informative, and interactive, your audience will look forward to hearing from you.

Mobile Marketing

Mobile marketing is a bit newer than the previous strategies, but it’s equally important. Millions of Americans have cell phones, and they check their messages more often than email.

Text messaging is one way to reach people on their phones. Like other types of digital marketing, make sure you get an opt-in and send relevant useful messages. Otherwise, you’ll simply get blocked!

You can also use an app to reach mobile device users. Your app can use push notifications to alert users of coupons, specials, and other information. Allowing customers to order or buy from you directly through the app can increase usage as well.

Don’t overlook mobile digital marketing!

Get Started With These Types of Digital Marketing

Digital marketing isn’t the wave of the future; it’s happening right now. When you take advantage of these types of digital marketing, you’ll be well-positioned to succeed in today’s market.

If you’re interested in learning more about business and marketing, check out more of our blog today!