Many companies appreciate the advantages that marketing automation brings. Some companies even hire marketing automation agencies just to make sure that their online campaigns are running properly. Regardless of whether you are a small, medium, or a large enterprise, you can take advantage of this strategy. Below are some of the reasons why you need to hire a marketing automation agency.
- Businesses produce effective inbound marketing content
- Businesses that consonantly generates organic leads
- Businesses with limited staff but has an overwhelming volume of qualified leads
- Businesses that track each of their lead’s journey on every point of their marketing channel
- Businesses who want to scale their lead nurturing strategy
These great indicators that market automation could improve your lead’s efficiency.
Marketing automation aims to help companies make the entire funnel of different marketing processes efficient and hassle free by using software platforms and up-to-date technologies. These types of software are created to integrate different marketing practices, such as landing pages, email marketing, lead generation, PPC, SEO, customer relationship management and content analytics. Through the help of marketing automation agency, businesses can utilize their marketing-sales pipelines with ease.
Here is a list of advantages you can get from marketing automation:
Get more subscriber engagement by posting efficient blog content – write and post articles that are relevant to your target audience so they will be interested to visit your website. Once they see that your page constantly posts articles that help solve their problems, they will return to your page and may even share your posts to their friends.
Get more leads from your thank you pages – you can add thank you pages that customers will get once they avail your e-books, journals, or whitepapers. On the thank you page, add a small button call to action that will help your audience know what the next step is. You can ask them to request for a quotation on one of the services that you offer.
Check customer complaints from social media – there are many online monitoring tools you can use to track any mentions of your business on social media sites. These tools will notify you once your business name or product has been mentioned on Facebook, Twitter, or any other networks. This way, you can see what people are telling about your service. You can reply to them with a simple thank you note, answer questions, or appease them if they have negative comment about your service.
Marketing automation tools work based on the information you feed it. Therefore, you need to produce effective automated marketing campaigns that it can process effectively on your website page. You can also repurpose the content by posting it on your social media sites such as Facebook, Instagram, Twitter, or LinkedIn.
The functionality of marketing automation is very efficient, especially to companies with limited staff or resources. However, the software does not have the ability to plan and customize campaigns. This means that you will still need to spend at least an hour or two per day to manage it. You will also need to reply to inquiries, comments, and messages once you start your campaign. Doing so will allow you to see whether your campaigns are effective or not. You will even get a chance to interact with your audience and gauge their thoughts on your campaigns.
Find out more about marketing automation and how it can help your business with IMPACT! Brand Communications. You may also check out their website today for more information about their services!