A Quick Guide to Planning the Perfect Trade Show


Deciding to have a booth at a trade show requires an investment of time, resources, and money. However, when you make the most of this opportunity, it can provide significant returns.

If you are planning a trade show booth, be sure to use the tips and information here to ensure it’s a success.

Make Sure Your Table Stands Out

If you have a table in your trade show booth, make sure you have a tablecloth that compliments your display while representing your company’s color and image. If the venue supplies the tablecloth, you may not have much say in what it looks like. However, you can add a table runner or something similar.

If you are responsible for the tablecloth, consider using a printing service, such as Big T Printing, to create something that will turn heads and demand attention.

Give Your Booth Room to Breathe

You should never block the front of your booth with chairs or a table. This is essentially the kiss of death.

If you do this, your staff will sit in the available chairs, usually far from people passing by, focused on their phone rather than what is going on.

Another tip for your tradeshow booth presence is to use darker color carpeting in the booth. Virtually all aisle carpets are dark colors, which means you need to create a seamless transition between your booth and the aisle.

If you use a color that complements the aisle instead of contrasting it, you can avoid invisible barriers. For example, if the color of the aisle carpet is charcoal grey, try a darker blue rather than white.

Promote Your Booth Via Social Media

You can use social media to let your customer know that you are taking part in a trade show. This can also be used as an invitation for them to stop by.

If you do not use social media currently, now is the time to do so. This is a great way to get more attention and visibility to your brand.

Give Something Away

Make sure you have plenty of small items you can give away to people who stop at your booth. Choose smaller items that people can take home and use. This is going to be a constant reminder of your business.

Make sure you put your giveaway items in a location where people will have to go through your booth to get them.

Now You Know the Best Steps to Take When Planning a Trade Show

When it comes to planning a trade show, there are more than a few factors to consider. Use the tips and information here to ensure that your trade show has the best chance of success possible.

If you are looking for more information and resources on how to build your business and achieve more success, be sure to check out some of our other blogs.