Before you decide to work with a video content production team, it is vital that you ask yourself some important questions. Creating a business video is an excellent way of advertising your brand and it should be one of your main projects when designing a marketing strategy. There are numerous things to discuss with your production team before you begin a project, here are some questions to ask yourself.
Who is your target audience?
One of the first things you should consider is your target audience, who will be looking at your video? What is your target demographic? How old is the audience? All of these things must be considered before you begin any project. Once you know the answer to these questions, you’ll find it a lot easier to communicate with a production team, they’ll understand your goals and objectives which helps them to create content which perfectly suits your needs.
For example, if you are working with a film production company in the UAE and you’d like them to produce a video based around men’s sportswear, this helps them to choose music, visual effects and other features that appeal to your target audience. Knowing your target audience is imperative to the success of your video, it acts as a starting point, allowing you to create content based on this specific theme.
How do you want your audience to react?
A marketing video should connect with its audience, they should be touched or moved to some degree when they’ve finished watching the film. Do you want the production to strike an emotional chord, or would you prefer if it had them opening their email accounts trying to get in touch with your business? If the film is being used as viral content, you may want your target audience to view the video and immediately click on the buy now button when it finishes. Appealing to your audience in a specific way makes it easier to predict the outcome, this means you can produce a film that does what it is intended to do.
Do you know your budget?
Before you run off to hire a production team, you must know your budget. There is no point agreeing to all sorts of fanciful visual effects and film locations if you don’t have enough money to cover all the costs. You may want a tropical island setting followed by incredible underwater shots, but if you can’t afford it you’ll have to settle for something else. On the other hand, you can make more of your budget by producing a short, on-site film, which gets your message across to your customers without breaking the bank.
There are numerous questions you must consider before communicating with a film production team, once you’ve an idea in your head and you’ve established your main goals, you’ll find it a lot easier to create something to be proud of. Taking important steps prior to hiring a production company will save your valuable time and money, it will also limit misunderstandings.
