In the year 2019, the total sales of e-commerce reached a whopping $602 billion dollars, and it increased by almost $ 80 billion dollars from last year. The growth of the e-commerce sector is no surprise, as e-commerce platforms offer a more convenient, economical, and quicker way of buying things.
And with 2 billion people accessing the internet through their mobile phones, the e-commerce sector will keep on growing at a very fast pace. All these factors make the e-commerce industry lucrative, but with more players entering into the e-commerce sector, the market has become competitive.
If you want to survive and grow in the current e-commerce industry, then you just can’t ignore one of the most important aspects of this booming sector, and that is photography. Product photography will play a huge role when you try to convince people to buy products from your website. But instead of relying on the old-school way of traditional studio photography, the world is moving towards virtual photography by choosing a reliable and trusted virtual photography company.
If you are still wondering how virtual photography is going to shape the future of e-commerce business, then keep on reading to stay illuminated. But before getting into the details of how virtual photography is shaping the e-commerce industry, let’s understand what virtual photography actually means.
What is virtual photography?
A virtual photograph is a high definition 2D realistic image that is generated through a computer. If a virtual photograph is generated well by a virtual photography company, then you will not be able to differentiate it with studio photographs as they both will look identical.
The main motive of using virtual photography is not limited to just showing the product but to manifest the features of the product in such a way that it entices the customer to purchase it. In order to create a good quality virtual photograph, one will need different tools, sketches, and that’s why opting for a virtual photography company is always a better idea.
Which factors make virtual photography the future of e-commerce?
- The need for smoother supply chain management is essential
With so much competition in the e-commerce industry, having a seamless supply chain management has become very crucial for each and every e-commerce business. Virtual photographs are generated through computers, and that’s why you don’t need the physical samples of the product in order to showcase them in your digital shop.
You can get realistic 2D images of the product before even the start of the production, and therefore, you don’t need to wait for the launch event in order to get a good quality image of the product. This way, you will be able to save a lot of effort and time in terms of supply chain management.
In addition to this, the risk associated with product launch can also be minimized by choosing a virtual photography company, and thus you will have a smoother supply chain management, which might act as a competitive advantage for your business.
- Customers are present on mobile
As discussed in the outset of the article, most people are now accessing the internet through their mobile phones, and when it comes to e-commerce, then almost half of the purchases are happening on mobile phones. Well, both global connectivity and the availability of cheaper smartphones are playing a major role in this trend.
All the mobile users are completely dependent upon the speed of your e-commerce website, and visuals play an important role in making them buy a product online. Nobody is interested in reading text on e-commerce websites, as visuals are the first thing they prefer.
Virtual photographs received from a virtual photography company are very realistic, and since they are highly shareable, the chances of your customers spreading the word about your product will also increase. So in simple language, you will be able to attract more customers on mobile through 3D photography
Better conversion rate and more cost-saving
It doesn’t matter which type of industry you are in; you will always need to focus on cost-saving without compromising on the customer experience. There are many people who think that virtual photographs are very expensive in comparison to traditional studio photographs, but that’s not true. One of the main reasons why even new e-commerce businesses don’t hesitate from using a virtual photograph is it helps them reduce the photography cost. You will be dumbfounded to know that if you choose a good virtual photography company, then you will be able to reduce the photography cost by up to 50%.
In addition to this, good quality photographs at a budget price will also influence the decision making of the customer. You can easily adjust the color, shape, and texture of the virtual photograph with a click, and thus you will be able to give a better experience to your customer. This will surely improve the overall conversion rate.
How to know whether virtual photography is good for your e-commerce business or not?
There is no denial in the fact that virtual photography is going to be the next big thing in the e-commerce industry, but how can you determine whether it will be good for your particular e-commerce business or not?
Well, go through the below-mentioned checklist, and if you are going through any of the below-mentioned situations, then you need to choose a virtual photography company and get quality virtual photographs for your business.
- I have a lost line of products, and frequent changes in the design, shape, and color of products listed on my website as usual.
- We keep on refreshing our list of products, and that makes it difficult to organize a regular photoshoot as it is costly and time taking.
- My team wants to test the color, look, design, and texture of the product without the hassle of producing a physical sample of the product.
- I want to shift to a 360-degree view of products, but I don’t want to compromise on the quality of the product.
- I am looking for a better way to target my customers on mobile through my product photography.
- I want a good quality photo of the product, but I know there will be a few changes in the product in the future.
If any of the above-mentioned statements fit your current situation, then you must go for a virtual photography company without any second thoughts.
Technology has played a vital role in shaping the e-commerce industry, and therefore, you will need to keep your business updated with the latest technological advancement.
Virtual photography is going to be the next big thing in the e-commerce industry, and by acting as an early bird in this field, you can surely gain a competitive advantage in the business.