The Significance of Search Engine Optimisation: It’s Way More Important than You’d Think


The days of being able to get by with a watered-down online marketing approach are long gone – the 21st century of commerce revolves around being able to capitalise on every potential sale, every potential client, and most importantly, every potential click.


In this regard, it’s imperative for you to understand the importance of web-based trade in today’s day and age and how a proper SEO plan can take your business to the next level.

The Cold, Hard Facts

If you’ve neglected spending capital on constructive SEO initiatives, you’re essentially ignoring a huge portion of your prospective client base:

  • Each month, there are over 1.1 trillion global internet searches and 90% of all online experiences begin with a search engine.
  • When shopping for a particular product or service, more than 75% of today’s consumers spend at least five minutes comparing and contrasting various providers through a popular search engine, such as Google.
  • On the results page, the first organic link will net more than 33% of all clicks and the second link garners about 27%.
  • After inputting a targeted keyword – such as “best local landscaping,” for instance – nearly 80% of internet shoppers never scroll past the first page.
  • Search engine clicks are the number one source of virtual foot traffic, beating out social media redirects by almost 350%.
  • More than 70% of today’s internet consumers ignore paid ads and pop-ups – instead, they focus on the organic, keyword-oriented results obtained through search engines.

So regardless of whether you happen to be in the service niche, manufacturing sector, or any other client-driven industry, it’s in your best interests to refine and improve your online presence, especially if you’ve noticed some stagnation with regard to your virtual foot traffic.

How Can an SEO Specialist Help?

If you establish a tight-knit relationship with a renowned AdWords company in Sydney, you’ll gain a dexterous partner that can facilitate all of the following tasks:

  • Refine, augment, and build your company website.
  • Ensure cross-compatibility on desktop computers, laptops, and mobile devices.
  • Implement comprehensive online marketing strategies, including specific calls to action, targeted keyword placements, Google AdWords, RYP strategies, and countless other modernised tactics.
  • Facilitate personalised conversion analyses and consumer behaviour studies to reduce the cost of client acquisitions.
  • Conduct Facebook ad programmes, SEO campaigns, and other integral digital marketing initiatives to significantly increase foot traffic.

Obtain Quantifiable Results

With an inclusive, tailor-made approach, the most reputable SEO mavens are able to evaluate your scope of operations, ascertain the most lucrative marketing avenues, and establish a robust plan to enhance your online presence:

  • Boost your conversion rate by more than 200%.
  • Grow your user base by up to 600%.
  • Attract previously obscured clients and increase your monthly sessions by up to 900%.
  • Heighten your search engine rankings to obtain a prominent spot on the first page of local results.

With a versatile internet marketing organisation by your side, you’ll be able to reimagine your web-based footprint, affect an immediate surge in foot traffic, and most importantly, obtain a lucrative return on your advertising investments. So reach out to a proven SEO specialist as soon as possible – your bottom line will thank you.