Domain authority (DA) is a ranking factor that measures your website’s ability to rank in the search results.
How to check and analyze URLs?
To check and boost your domain authority, follow these best practices:
1. Research and analyze your competitors’ DA scores
One of the easiest ways to improve your domain authority score is by researching and analyzing your competitor’s website metrics, including their DA score. Contconcord has a great tool https://contconcord.com/domain-authority-checker which allows you to do this for free! Enter any URL into the given tab.
It will show you all sorts of info about that site, including their Domain Authority Score out of 100, along with other SEO metrics like page & link equity, several linking domains/pages, etc. Once armed with this valuable information, use it as inspiration for improving key areas on your website so you can start leapfrogging them in the SERPS!
2. Publish high-quality content regularly
This one should be a no-brainer – publishing high-quality content ON A REGULAR BASIS is critical if you want higher domain authority AND better rankings. This will help keep visitors coming back to read more (and hopefully share/link to it).
3. Invest in link building & PR
For your website to grow in authority, you’ll need to invest time (and ideally money) into securing links from high-quality websites. This can be done through tactics like pitching guest posts, engaging in blogger outreach, or running a killer content marketing campaign. Whatever route you decide to take, ensure the sites linking back to your site are authoritative and relevant – otherwise, all that effort will be for naught!
4. Optimize for mobile devices
With Google’s Mobilegeddon update now well behind us, it’s more important than ever to ensure that your website is fully optimized for mobile devices. Not only will this help improve user experience on small screens (increasing dwell time/ engagement), but proper optimization also helps with rankings since search engines now factor ‘mobile friendly’ design into their algorithms.