Investors play an essential role in a business. Their funding can help promote growth and launch new products. The help of investors can take your business to the next level.
However, it can be tough to attract investors and even harder to keep them interested and willing to fund your next project. The key to keeping them engaged is to put yourself in their shoes and look for the things they want to see in the businesses they invest in and then help them to find that information in your company.
Investors come to your company for a variety of options. Sometimes it is the interest in your project, the belief in business growth, or because your business aligns with their goals. But once you get them on board, you want to keep the communication up, but at the same time, you don’t want to overwhelm them with too much information.
So how do you keep them interested without overwhelming them with so much information that they cannot understand the goal? These tools can help you keep your objectives clear and communicate clearly with your investors.
Table of Contents
Create a Plan
Create a plan that communicates clearly. Investors need to know the next step in the project. They need to receive information clearly and concisely with KPIs that lead to good news.
Offer Concise But Clear Updates
Keep investors interested when you offer clear updates and actual results. They don’t want to know the daily tasks or the obstacles you’ve faced to get where you are. Instead, they want to receive news that their investment is growing. They want to be reassured that you are putting their investment to good use.
So if you were CGC and wanted to have your investors know that their investment is safe, you would send a quarterly update on the basic goals for the next quarter. You might send information on significant directive changes, and of course, you would offer profit gains/losses and projections for the year. Somewhere in there, you would also add the CGC stock forecast.
Listen to Your Investors
The best way to communicate your ideas is to first listen to your investors. Ask them why they are investing. This information will let you know what you need to set up and what information you need to give them. Learn about their goals and understand the frequency with which they need information.
Use Visual Language
Keep in mind that many people are visual learners, so be prepared to give them the information they need through visual representations, either in slides or video format.
Investors need to see the product to understand how it works; therefore, visuals are crucial to keeping your investor’s interest.
Add Value to Your Communications
Stay in touch with investors and add the value they want. Even if this is not information about your interests, when you add value for others, know what they want, they will see you as a leader worth investing in.
Manage Investor Expectations
This management relates to the economics of the company. Manage their expectations compared to the current financial situation of the company. At the same time, you manage and speak about finances. You also want to control the opportunities that come from connecting with them, speaking out, and showing them that you are willing to work hard to meet their financial expectations.
Show Off Your Strong Leadership Skills
Investors need to see your leadership and organizational skills within the company. If your organization is weak, there is no amount of talking that will work. An investor must feel like his investment will make a profit, so he needs to be able to trust the owner in his ability to manage his organization.
The key thing to learn here is that you need to inform investors of what is going on, where your business is headed. They want to know financial information, but also want to know you have it all under control and are looking to grow the business in the direction you have planned. Aside from this, they want you to place the information they want in a way that is easy to assimilate without having to read a lot of other information.
