Helping your construction company build its brand and showcase its unique qualities, regularly blogging can be incredibly advantageous, provided it’s done right.
If you need guidance on how to create engaging blog content for your construction company, you can find more information about sites that host blogs, and/or check out the following 6 useful tips:
Table of Contents
1. Answer commonly asked questions
Most business owners find that they get asked certain questions by their customers, and using a blog to address these is a great way of providing the answers those customers need, in a way that can easily be shared with others who may also be interested.
2. Provide variety
From written articles, to infographics and videos, there are many ways to connect with readers in a blog, and it’s important that you evaluate your target audience to discover their favoured methods of communication. You could even interview other professionals in the construction industry and give readers further insight into the industry as a whole, or your specialist area of craftsmanship.
3. Choose a schedule and stick to it
A blog stands the most chance of increasing its web rankings if it is provided on a regular basis and is rich in engaging content. With this in mind, it’s worth creating a schedule for your blogging and making sure that you stick to it. If you’re not able to plan a blog and create fresh content on a regular basis, outsourcing your requirements might be the most effective solution.
Neglecting any of your digital marketing strategies can quickly result in a loss of site traffic, and ultimately, a loss in revenue.
4. Use local SEO
According to what your construction company offers it customers and what it specializes in, you should consider using keywords in your blogs that are specific to your location – otherwise known as local SEO. If you’re not familiar with this tactic, simply ask a remote digital marketing company to aid you, and if necessary, take over your blog responsibilities.
This could also be applied to online business directories; check it out here.
5. Reuse previous content
While in an ideal world, every piece of content in your blog would be innovative, creative and brand new, if you’re running short of ideas, there are some ways to reconstitute what you’ve already written in a way that makes it appear original, fresh and engaging. Perhaps you could add something topical to the discussion, or run some recent statistics by your readers?
6. Offer industry insights from experts
While your blog can (and should) be relevant to your industry, that doesn’t mean that you simply write about your own products and services, and what you can offer customers. Why not give your readers some industry insights from guest bloggers who are experts in a particular construction niche, or inform readers of any industry regulations that may affect their next project?
You should also be an expert in at least one aspect of the construction industry yourself, so don’t be afraid to show off what you know and let others learn from you.
Blogging does require additional effort and a certain level of creativity, but if you have the time to devote to it, and can create engaging content on a regular basis, it will absolutely be worth it. And if you can’t, simply hire someone who can!
