The Key to Label Design for Food and Drink Products

Category: Marketing 20 0

There is no doubt that you will have put lots of blood, sweat and tears into your food or drink product, so you will want to make sure that you do everything you can to get it flying of the shelves.  The product labels that you use are an important factor when it comes to this, so we thought we would give you some key advice when it comes to how to design an effective label for your food or drink product.

Think about What you Want your Product to Say

When creating the label for your food or drink product, you need to think about what you want it to say about your product.  You won’t be the physical salesperson all the time, so you need the label to do that for you. You need to think about the type of product it is, and who your target market is.  You also need to take into account the product itself. What does it taste like? What’s in it? All of this info should be on your label.

Is the Style In-keeping with the Product Message?

You need to make sure that the font, imagery and illustrations you choose are also in-keeping with your demographic.  If you have a kids’ food product, you may want to think carefully about how the design will appeal to children as well as adults.  If it’s an alcohol product – then you need to make sure that the design appeals to an adult market. This is key in getting your product picked up and understood.

Take Great Care when Creating the Content for the Label

Content can be severely underestimated, but it is key in creating a great product label.  It’s your way of communicating what your USP is and selling it the way you want to. What’s essential when creating the content is that you need to bear the word count in mind.  You need to make sure that your message is clear and concise. You might want to hire an experienced copywriter to help you with this task to make sure that you get it just right.

Choosing High Quality Printing Options

When arranging for your product labels to be printed, you need to make sure that you choose the correct options.  You might want to do some research into label printing companies to ensure they have the highest standard of labelling machinery to produce the best product.  All of this goes a long way to creating a good first impression of your food or drink product which you of course want to be a lasting one.

If you are in the world of selling food or drink products, there is a lot more to product labels than you may have first thought.  If you read our handy tips – this could go a long way in improving the overall sales of your product once they hit the stores.

Image: Pixabay

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